Buffer has more than a million blog hits per month and over $1 million in monthly revenue. So how do you continue to expand the brand? Focus on the mediums that make sense.
Buffer is primarily a social media tool. And on social media in the mid-2010s, video became king. But Buffer had never done a video before.
Our goal was simple: Rally excitement around a nuanced product in a visceral way. It was time to create an energetic video experience that matched Buffer's brand story.