Wandering Sage

Responsive Conference

Responsive Conference

 

Responsive Org is a unique group of changemakers attempting to create a fundamental shift in the way we work and organize in the 21st Century. 

They had never put on a conference before, and they faced a unique challenge: 

How do you market an event, with both clarity and appeal, when its subject matter is so vast?

To help with this, I focused in on three specific goals.

 
 

1 — Be Concise 

The core premise of Responsive Org is that the world is moving more quickly. So they needed to communicate their ideas fast and without friction.

2 — Be Human

Once upon a time, people wanted organizations that were definitive and authoritative. But no more. Modern orgs have to talk to us like equals.

3 — Be Compelling

The message needed to resonate immediately with potential attendees. It should answer the question: "How does all this affect me?"

 

Execution

 

I advised members of the conference team — the Director, the Manager, the Content Marketer — in order to create a coherent, branded whole. 

The work involved diverse fields including brand development, content strategy, and website messaging.


I also provided the connection that helped the conference land its on-brand keynote interviewee: Buffer CEO Joel Gascgoine.

 
 
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Responsive Conference
Brand Values Development

 

Transparent

We trust people with information, because we believe they’ll use that information to benefit themselves and others.

Ever assembling

We make progress and learn rapidly through collaboration, experimentation, and iteration.

Practical

It takes considered thought and action to realize big visions.

Hopeful

The future is full of possibility. And if we embrace it, those possibilities are endlessly good.

Belongs to Everyone

We achieve better results by inspiring and empowering people of all kinds to pursue a better future.

 
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Damon’s talent lies in distilling the essence of your messaging without sacrificing any of the underlying passion or humanity. He’s thorough, detailed, transparent, and compassionate.
— Kate Ladenheim, Conference Manager
 
 
 
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Based on the marketing, you would not have known Responsive Conference was in its first year. Very well communicated!
— Rachel Mendelowitz, Managing Partner at McCrystal Group
 
 
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Attracting like-minded people while also being new and challenging is a sweet spot that’s tough to hit. The Responsive Conference threaded that needle.
— Sam Spurlin, Organization Designer at The Ready
 
 
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Great speakers, awesome content, concrete ideas, and genuine knowledge. Credit to Damon and the team for such a great event.
— Sabrina Bouraoui, Behavioral Designer, Former Partner at HolocracyOne
 
 

Who was there?

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