Responsive Org is a unique group of changemakers attempting to create a fundamental shift in the way we work and organize in the 21st Century.
They had never put on a conference before, and they faced a unique challenge:
How do you market an event, with both clarity and appeal, when its subject matter is so vast?
To help with this, I focused in on three specific goals.
1 — Be Concise
The core premise of Responsive Org is that the world is moving more quickly. So they needed to communicate their ideas fast and without friction.
2 — Be Human
Once upon a time, people wanted organizations that were definitive and authoritative. But no more. Modern orgs have to talk to us like equals.
3 — Be Compelling
The message needed to resonate immediately with potential attendees. It should answer the question: "How does all this affect me?"
I advised members of the conference team — the Director, the Manager, the Content Marketer — in order to create a coherent, branded whole.
The work involved diverse fields including brand development, content strategy, and website messaging.
I also provided the connection that helped the conference land its on-brand keynote interviewee: Buffer CEO Joel Gascgoine.
Brand Values Development
We trust people with information, because we believe they’ll use that information to benefit themselves and others.
We make progress and learn rapidly through collaboration, experimentation, and iteration.
It takes considered thought and action to realize big visions.
The future is full of possibility. And if we embrace it, those possibilities are endlessly good.
Belongs to Everyone
We achieve better results by inspiring and empowering people of all kinds to pursue a better future.