Ricoh is a Japanese multinational imaging and electronics company, and they make the world's most popular 360°-VR camera, the Theta.
Beyond Theta's immediate success with consumers, Ricoh had noticed a growing pocket of serious professional buyers: real estate agents.
These agents were using the Theta camera to make virtual tours of their listings, which they shared online. Ricoh was the camera manufacturer only, which meant there was an opportunity to better serve these customers. So Ricoh built a supporting mobile app and web platform.
Weeks before launch, there were still important details to work out. They needed to position the brand with attractive visuals and craft a message that would resonate with agents.
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